Building Bridges: A Partnership-Driven Webpage
Pill Digital Pharmacy is a Brazilian startup founded in 2021 that transforms the traditional pharmacy experience into a fully digital service. Operating as a "dark pharmacy," it offers 24/7 pharmacist support, medication subscriptions, and fast, secure deliveries in the São Paulo area, with plans to expand.
Pill Digital Pharmacy is a Brazilian startup founded in 2021 that transforms the traditional pharmacy experience into a fully digital service. Operating as a "dark pharmacy," it offers 24/7 pharmacist support, medication subscriptions, and fast, secure deliveries in the São Paulo area, with plans to expand.
Client
Pill Digital Pharmacy and Pharmaceutical Industry Bayer
Pill Digital Pharmacy and Pharmaceutical Industry Bayer
Team
Team
1 Product Designer
1 Product Owner
10 Developers
1 Product Designer
1 Product Owner
10 Developers
Industry
Industry
Health care
Health care
Duration
Duration
1 month
1 month
Challenge
Integrate the visual identities of Pill Digital Pharmacy, and Bayer, a renowned pharmaceutical industry, to develop a strategic web page.
Integrate the visual identities of Pill Digital Pharmacy, and Bayer, a renowned pharmaceutical industry, to develop a strategic web page.
Goals
Highlight the medicine "Xarelto" on the Pill website, promoting recurring sales through an exclusive offer: the lowest price on the market for customers who adhere to the scheduled purchase.
Create a cohesive and persuasive user experience, encouraging adherence to Bayer's proposal and ensuring visual consistency between brands.
Highlight the medicine "Xarelto" on the Pill website, promoting recurring sales through an exclusive offer: the lowest price on the market for customers who adhere to the scheduled purchase.
Create a cohesive and persuasive user experience, encouraging adherence to Bayer's proposal and ensuring visual consistency between brands.
Metrics
Metrics
Metrics
+10%
+10%
in the company's revenue
in the company's revenue
950
950
New users on the website in the first quarter after implementation
New users on the website in the first quarter after implementation
+31%
+31%
in the product add-to-cart rate
in the product add-to-cart rate
Process
Benchmarking & Research: I analyzed national and international pharmaceutical e-commerces — including Nissei, Droga Raia, Panvel, HoneyBee Health, and Pill Pack — to identify strengths, weaknesses, and common usability patterns, especially in how medication information is displayed on websites. Combined with previous research, the benchmarking revealed key behavioral patterns: users often skip reading the leaflet, struggle to understand dosage, and lack clarity on what conditions medications treat or prevent.
Wireframing: Using Miro, I designed initial wireframes focused on improving content clarity and usability. Take a look:
Benchmarking & Research: I analyzed national and international pharmaceutical e-commerces — including Nissei, Droga Raia, Panvel, HoneyBee Health, and Pill Pack — to identify strengths, weaknesses, and common usability patterns, especially in how medication information is displayed on websites. Combined with previous research, the benchmarking revealed key behavioral patterns: users often skip reading the leaflet, struggle to understand dosage, and lack clarity on what conditions medications treat or prevent.
Wireframing: Using Miro, I designed initial wireframes focused on improving content clarity and usability. Take a look:
Prototyping: Once the wireframes were reviewed by the team, I developed the high-fidelity prototype. The design aimed to create a more accessible and informative experience, positioning Pill as a trusted digital pharmacy in partnership with Bayer.
You can see the layout applied to some mockups below:
Prototyping: Once the wireframes were reviewed by the team, I developed the high-fidelity prototype. The design aimed to create a more accessible and informative experience, positioning Pill as a trusted digital pharmacy in partnership with Bayer.
You can see the layout applied to some mockups below:
Conclusion
Although the design wasn't validated through usability testing, the project was a valuable learning experience.
It strengthened my skills in visual consistency, design systems, and information hierarchy. It was also rewarding to know that the design I created played a key role in Pill’s successful partnership with Bayer for the Xarelto campaign.
Although the design wasn't validated through usability testing, the project was a valuable learning experience.
It strengthened my skills in visual consistency, design systems, and information hierarchy. It was also rewarding to know that the design I created played a key role in Pill’s successful partnership with Bayer for the Xarelto campaign.